"Ott is revolutionizing marketing by adding the concept of time."

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Thought Leadership
How Attention Scarcity Creates Innovation Opportunity: Ivey Business Journal
5 Triggers That Make Your Product Addicting
The Myth of 24/7: Why the Latest Time-Use Studies May Surprise You
What is a Time-onomicsŪ Mindset?
Fast Company: The Rise of the Inattention Economy
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Discover How Time
Creates Market Opportunity
Welcome to the Time-Value Economics (Time-onomics) resource
center. Time is the #1 factor shaping customer behavior and decisions today.

The 24-Hour Customer demonstrates how savvy companies are winning opportunities and creating competitive advantage in today’s turbulent markets. By applying time-onomics principles, companies like J&J, Cisco and iPhone Apps are innovating breakthroughs in their products, marketing, distribution, and services.

For innovators and marketers, it is not about the TIME value of MONEY, it is about the MONEY value of TIME. Browse this site to learn more about this groundbreaking and pragmatic approach to your customers. Stay connected with me on twitter @ExponentialEdge or sign up for my mailing list. You can also read my articles and blog at Fast Company and at Exponential Edge.



Adrian Ott Interview with Fox Business News
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