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About the Author

Adrian C. Ott

CEO & Founder, Exponential Edge Inc.
Silicon Valley Enterprising Woman of the Year 2011

Adrian C. Ott, CEO and founder of Exponential Edge® Consulting, was called “one of Silicon Valley’s most respected (if not the most respected) strategist” by Consulting Magazine. She has worked with some of the most innovative Fortune 500 and start-up companies in the world to gain a market edge in today’s exponential economy. In addition to assisting clients, she writes a popular column at, and Chairs the Strategy & Growth Roundtable for the Harvard Business School Association of Northern California, the largest HBS alumni club in the world.

Prior to founding Exponential Edge, she was an HP executive who was recognized in an annual report for “infusing HP with new revenue streams and new technologies and new business models.” She holds an MBA from the Harvard Business School and a B.S. from U.C. Berkeley. She lives in the San Francisco Bay Area.
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