"Ott is revolutionizing marketing
by adding the concept of time. Perhaps the only business
constant is that consumers have time preferences."
Did you know that people spend less than 6 minutes
per day on e-commerce sites? That means that an
e-commerce provider is competing with the world for
The 24-Hour Customer is about Time-onomics
or Time-Value Economics. Customers are asking “Is
it WORTH my time?” Your business is not competing
with other products. You are competing with TIME.
Time is not money. Time is more important than money.
It is also a strategic weapon. Companies that understand
and work with the forces of time, rather than against
these forces, better serve customers, innovate products
and services that disrupt industries, and ultimately
win in today’s economy.
The slideshare below describes Time-onomics in more
Time-onomics: A Groundbreaking
Video: What are Time-onomics?
Video: Why Time-Value
Matters to Businesses
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